Our Facts of Life

If you pay attention, life will tell you what it needs. Food. Shelter. Services. At Noble we’ve made those needs the heart of our business.

Founded by Bob Noble in 1969, we’re an independent Midwestern agency that’s just your size. Not too big. (110 people in two locations: Chicago, IL and Springfield, MO.) And not too small. (Full-service creative, media, and digital with major clients in both business-to-business and consumer).

Food
For over 40 years Noble has focused on food. We were the first agency to operate its own culinary facilities staffed with world-class chefs, and we’ve even had our own restaurant. Our consumer perspective includes a deep understanding of the total food chain (grocery, mass merchants, vending, C-stores, restaurants). Our new product development has helped make us one of the leading food marketing agencies in the country. Food makes life possible, and we know food.

Shelter
With more than 30 years’ experience serving the Home and Building industry, Noble has the inside knowledge and deep understanding to develop successful brand-building programs with both the trade and the consumer. From architects to interior designers to builders and homeowners, we relate to our targets as distinct individuals. Building a business around the life needs for shelter, safety and comfort is something we know intimately. It’s our life, too.

Services
All the services people use every day make their lives a little easier, and better, and sometime more worthwhile. The unique ways services are experienced influence how they must be marketed. Our approach segments the target and addresses each person as if they were the only person benefiting from the service. We take what seems like an intangible and make it a very valuable asset in a person’s life—something that’s real.