We’ve had a bit of an identity crisis at The Food Channel—maybe even a split personality. It’s because we can, and want to do it all. We want to tell everyone about great food, give you great recipes, provide news and views about food, and bring you videos that tell you more. And, we have this wonderful wealth of foodservice information at our fingertips.

The problem is, sometimes retail and foodservice don’t mix all that well on our menu. So, our audience can easily get confused about who is talking to them and why they should care about what we say. As an agency, NOBLE would never let a client get into that predicament, so we began treating ourselves as a client.

The solution is two sites, with separate identities, staffs, and content. One for the retail consumer. One for the foodservice professional. CON and PRO, if you will. Except that we are definitely in favor of them both!

So, we have debuted our foodservice PRO site with a special edition, featuring our first in a series of leadership interviews with some of the best restaurateurs in the country. Find it at www.foodchannelpro.com, and keep checking back over the next few months as we “grow” the site in both function and content.

That leaves www.foodchannel.com free to develop its consumer focus. When it comes right down to it, everyone is a consumer, so this site will continue to be for everyone. But we’ll save the legislative and operational issues for PRO to provide, focusing on helping the operator with the resources needed to build a business. We will focus on two things on the consumer side:

1)  Helping the consumer become smarter and more knowledgeable about food; and
2)  Giving the consumer a microphone, so to speak, to showcase that knowledge.

Both sites will provide the inspiration that you are looking for when you log on to The Food Channel, whether you start with www.foodchannel.com , or www.foodchannelpro.com.

Our identity is in inspiration.

Find yours with us.