As our first direct national restaurant client, Smith & Wollensky offers a great opportunity to see the immediate impact of our promotional and branding work (and, oh yeah, the possibility to score a few steak dinners too). Be on the lookout for our first project launching as of June 15: the new Summer Grill Menu in select markets. Consisting of a new menu design, website landing page, check holders, and banner ads, the campaign is designed to promote the restaurant’s summer selection of lighter, more casual fare and moderately priced wines.

To the folks at Smith & Wollensky, we’d just like to say that your team is awesome. And we’re so very proud to have a steak in your success!