“If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.”
Social Media. Business or Pleasure?
Posted by admin on 03/29/11
Don’t be distracted by shiny social media mavens who offer no real substance. Use our fresh consumer insights and powerful creative thinking to help uncover your real news and advance your cause in this ubiquitous and exciting new medium.
Your Own Personal Super Spot
Posted by admin on 02/11/11
I’m pretty sure anyone who works in advertising would give their right iPhone finger for the opportunity to work on a Super Bowl spot, but what would you personally say, show, or tell given 30 seconds and nearly limitless resources. How would you promote yourself?
