The liveliest people, the people who are the most engaging, are usually those who display an unabashed curiosity for life. They’re not know-it-alls, (those people are boring), the ones I’m thinking about are curious about life in general, and show sincere interest in the people they meet. They live life with their eyes wide open—without blinders.
I was talking to a contemporary the other day, a mid-50s Chicago advertising executive who enjoyed success in his earlier days as co-founder of an agency that is now one of the largest independents. He talked longingly about “the good old days” when media buys were more simple—TV, print and radio, and if the budget allowed, maybe some outdoor or point of purchase.
The advertising industry is going through monumental changes, and with $290 billion in U.S. paid media ($600 billion globally), there’s a lot at stake not only for the channels though which this money is spent, but also for the advertisers seeking to build brand equity.
