There are a lot of people in our business with blinders on who think social networking – things like Facebook, Twitter and blogging- are clever and fun but merely “fads.” That kind of thinking, like Thalberg’s, is not just “in the box,” it’s more like Russian matryoshkas, the nesting dolls. It’s WAAAAY inside the box, surrounded by layer upon layer of conventional thinking. Instant global communication is not the future. It’s the NOW.
