ARAMARK Green ThreadTM Program
The idea brought to life: The pictures made from fingerprints show that a green thread of environmental stewardship connects everything ARAMARK does, while helping clients and customers leave a lighter mark upon the earth. But mostly we love the design.
BEHR Your Soul Campaign
The idea brought to life: Paint color selection is a highly personal thing. The color you like says something about your inner personality. Plus, if you wear the exact same color as the paint on the wall you’re standing in front of, people really do a double take.
Country Insurance & Financial Services
The idea brought to life: The takeaway here is “quit procrastinating about financial planning.” This foreshadowing campaign shows the future is worth investing in.
Country Life Preserver TV
The idea brought to life: Life preservers have their place, but they’re not a great fashion statement in daily life. Protect your family with Country life insurance instead.
Cousins Steak TV
The idea brought to life: Hm. Just watch this one.
Gerber Lullaby Farm TV
The idea brought to life: Gerber fruits and veggies are baby friendly because they’re babied. Gitchy, gitchy, goo!
Heidi’s Gourmet® Desserts
The idea brought to life: Who needs to see a gorgeous picture of dessert? A gorgeous woman licking the plate clearly communicates the product is worth devouring. And with the slightly seductive musings of Heidi, operators gain insight into the consumer’s love affair with dessert.
HERCULINER TV
The idea brought to life: Practice your percussion skills on your truck bed. With HERCULINER, it’s okay.
MDC Wallcoverings
The idea brought to life: Commercial wallcoverings need not be drab. They can be bold, bright, and colorful. This graphic approach shows off the product lines in ways you wouldn’t expect. Much more engaging than staring at a wall.
MIDWEST Airlines: Simply the Best Care in the Air
The idea brought to life: Even being trapped next to a chatty-Cathy is tolerable if the flight attendant brings you a cookie and you can stretch out. Midwest is designing your kind of airline.
Noble Color Party
The idea brought to life: For years, every May on the Friday before the National Restaurant Association show, Noble hosts a big party themed around a color. Why color? None of us remember. But the creative types always have lots of fun with the invitations.
Oreo® BKTM Sundae Shake
The idea brought to life: “Is It a Sundae? Is It a Shake?” This promotion for the Burger King Sundae Shake posed life’s truly important questions and engaged a flurry of consumers to vote on the dessert’s name at a fun microsite.
TAMKO® Brand Campaign
The idea brought to life: Roofing magazines were notoriously full of boring ads that looked alike. That is, until Noble created this unique illustrated approach more than 15 years ago. The brand still utilizes it and still stands out, helping make it a leader in the roofing category. It pays to zag.
Tyson® “@ the Heart of Your Menu” Campaign
The idea brought to life: Great protein is central to an operator’s menu. The Tyson brand knows the center of the plate. And for once, an art director made words the center of attention.
Tyson® “Smoke Signals Flavor” Campaign
The idea brought to life: It’s not subliminal advertising; merely a shape hidden in the smoke. This memorable campaign for Tyson smoked meats introduced the brand’s bold new flavors in a totally unique way.
UNCLE BEN’S® Advertising
The idea brought to life: Foodservice professionals are a rare breed. They’re freakishly passionate about food, thrive on adrenaline, and wear their oddities like a badge of honor. Our ads celebrate this quirkiness with an attitude all their own.
