The Idea Brought To Life:

ADT AUTO LAUNCH
"Open Road"

OBJECTIVE
Develop a distinct brand identity for one of ADT’s most promising new products—ADT Auto.

STRATEGY
Drive brand awareness that would engage automotive manufacturers on the “driver’s seat/control” aspect in a compelling, but synergistic way.

CULTUREWAVES®
(Shielding™)
Protecting ourselves from unseen fears—especially as they occur on the road.

RESULTS
Campaign launched May 2007.