Client: ARAMARK

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  • Print

    • Green Thread: Clean & Green
    • Green Thread: You Have the Power to Save Power
    • Green Thread: H2Oh No
    • Green Thread: Green Plate
    • ARAMARK GT 1
    • ARAMARK GT 2
    • ARAMARK GT 3
    • 1st & Fresh: CAM2
    • Aramark Turnaround 1
    • Aramark Turnaround 2

  • Broadcast

    • ARAMARK Green Thread

  • Interactive

    • 1st & Fresh: CAM3
    • 1st & Fresh: CAM4

  • Branding

    • Green Thread: Logo
    • 1st & Fresh: CAM1

The Idea Brought To Life:


ARAMARK came to us to help it create a new upscale catering brand targeting the urban business segment. The challenge was to make it fun, hip, and contemporary through a unique name, logo, menu, and website. We created the name 1st & Fresh to dial up the premium and fresh nature of the food, while using a quirky “dialog” box logo to promote the idea of fruitful meetings while eating.
1st & Fresh: Logo