Client: ARAMARK
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Broadcast
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Interactive
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Branding
The Idea Brought To Life:
Objective
ARAMARK needed to increase the awareness of its sustainability efforts among internal associates, customers, and guests throughout its enterprise.
Solution
Noble created an engaging branded program and collateral materials package to communicate ARAMARK’s connecting thread of sustainable actions and commitment to environmental stewardship.
Results
ARAMARK’s Higher Education business unit was the first line of business to embrace the rollout of the Green Thread™ message to its onsite guests. The K12 and Business & Industry units launched the full-scale campaign within their cafes across the country in 2008. ARAMARK Corporate has also adopted the Green Thread™ brand as the official signature program for all environmental stewardship efforts across the ARAMARK enterprise.
