Client: BEHR Process Corporation

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  • Print

    • PYS: Print 1
    • PYS: Print 2
    • PYS: Print 3
    • PYS: Print 4
    • PYS: Print 5
    • PYS: Print 6
    • Behr Color Smart
    • Behr Roller 1

  • Broadcast

    • BEHR Millions
    • Behr Color Smart
    • Behr Paint/Primer

  • Radio

    • PYS: Anti-Pink
    • PYS: Peas In A Pod

The Idea Brought To Life:

BEHR® wanted to own “color” in the minds of consumers. Through research, we discovered that paint selection is more about self-identity than it is décor matching. These radio spots were created to convey this message and complement our BEHR Your Soul print campaign.