Client: COUNTRY Financial

+ back

  • Print

    • Country Signs 1
    • Country Signs 2
    • Country Signs 3
    • Foreshadow: Baseball
    • Foreshadow: Grad
    • Foreshadow: Grad Billboard

  • Broadcast

    • Country Financial: Sports Fans
    • Country Financial: We Always Ask
    • Foreshadow: All

The Idea Brought To Life:

BRANDING

OBJECTIVE
Evolve financial security positioning among target audiences.

OPPORTUNITY
Develop a new consumer-focused creative branding campaign built around the positioning of helping consumers achieve financial security, no matter where they're starting from. Audience segmentation and messaging were devised to encourage customers to think about what financial security means to them and to position COUNTRY as a provider for their overall financial security needs.

RESULTS
Launched in early 2009, the integrated branding campaign incorporates TV, radio, sports sponsorships, outdoor, online and print, including ads in Newsweek, Time, Sports Illustrated, U.S. News & World Report and The Week, reaching an estimated 550 million consumer impressions in COUNTRY markets.

THEMELINE
"What's your idea of financial security?"

Country Signs 2