Client: Otis Spunkmeyer, Inc.

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• Interactive

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The Idea Brought To Life:

With today’s focus on healthful eating, cookies and muffins can be a tough sell. But with our brand refresh work, we took the commonsense approach that a little treat every now and then is what makes life good. And by giving the Otis brand a voice as warm and friendly as its fresh-baked cookies, we created an enduring campaign with infinite extendability.

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