Client: PEAK Antifreeze

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  • Print

    • Danica 1
    • Danica 2

  • Broadcast

    • Peak Danica Video
    • Peak Any Make

The Idea Brought To Life:

PEAK ANTIFREEZE NATIONAL AWARENESS CAMPAIGN
“Take On Anything.”

OBJECTIVE
Increase Peak Antifreeze brand awareness through television and print.

STRATEGY
Peak is perfect for the highest performance in all makes and models.

CULTUREWAVES®
(Suggestive Selling™)
“I can’t help looking at what’s hot.”
Danica Patrick is the hottest personality in racing. Linking her to the Peak brand brings excitement, confidence, and sex appeal.

RESULTS
Peak Antifreeze retail gallon shipments increased 7% in a flat category.

New national distribution achieved at critical retailers like Wal-Mart, Target, Advance Auto-Parts, and O’Reilly Auto Parts.

Danica 2