Client: Plugra

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  • Print

    • Plugra Soul
    • Plugra Passion
    • Plugra Devotion
    • Plugra Fluent 5

  • Interactive

    • Plugra Web
    • Plugra Banner 1
    • Plugra Banner 2
    • Plugra Banner 3
    • Plugra Fluent 1
    • Plugra Fluent 2
    • Plugra Fluent 3
    • Plugra Fluent 4

The Idea Brought To Life:


To differentiate Plugra® European-Style Butter from ordinary butter, we needed to reach foodie customers online and in the places they shop. Through cooking classes in supermarkets and banner ads on key sites, we launched a recipe contest inviting people to send in their best Plugra® recipes for a chance to win a trip to New York City.