Client: Smucker’s Foodservice

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The Idea Brought To Life:

SMUCKER'S FOODSERVICE BRAND ENDEARMENT CAMPAIGN
“Sharing Special Moments.”

OBJECTIVE
Endear foodservice operators to the Smucker’s brand.

STRATEGY
Position Smucker’s as the brand that enhances patron dining moments.

CULTUREWAVES®
(We Are Family™)
Sharing relatable moments fosters the sense of comfort established through a trusted brand connection.

RESULTS
High readership and recognition scores prompted the extension of the campaign into additional segments.
 

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