Client: Smucker’s Foodservice

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  • Print

    • Smuckers Smiles: Res Hosp
    • Smuckers Smiles: Gov
    • Smuckers Smitten
    • Smuckers Smart
    • Smuckers Snack N Waffle: Go
    • Smuckers Snack N Waffle: Nutrition
    • Endearment Campaign: Quality Time
    • Endearment Campaign: Little Things
    • Uncrustables
    • Military

The Idea Brought To Life:


To save money, it’s tempting for operators to switch out little things. Such as opting for a private-label jam or jelly. This multi segment campaign endears operators to the brand by reminding them that dining moments are little more special with the brand name consumers have trusted for generations.

Smuckers Smitten