Noble

Client: Sunkist Foodservice

• Print

  • 
  • 
  • 

• Broadcast

  • 

The Idea Brought To Life:

SUNKIST PREMIUM SWEET CHILLED FRUIT LAUNCH
“Naturally.”

OBJECTIVE
Trade-up the consumer to a new premium entry into the market.

STRATEGY
Differentiate by leveraging Sunkist’s premium natural equities in fresh fruit.

CULTUREWAVES®
(Brand Sanctuary™)
The Sunkist brand is a natural for the introduction of fresh fruit packed in 100% juice with no sugary syrup added.

RESULTS
Currently preparing for a national launch.

1 of 3

• + enlarge