Client: The Manitowoc Company
+ backThe Idea Brought To Life:
Situation
Enodis evolution to EnerLogic®: State and federal energy compliance regulations created pressure on foodservice operators to re-think their equipment choices. Coupled with the growing pressure of increased operating costs, operators’ attention to cost reduction efforts grew exponentially.
Opportunity
Based on increased global sensitivity to conservation efforts and CultureWaves® directional indication that a “green” and “sustainable” focus would drive a point of differentiation for Enodis versus their competitors, NOBLE guided Enodis to take a leadership position in energy and resource efficiency within the foodservice equipment category.
Results
Enodis introduced EnerLogic, a program that helps operators maximize profits by identifying energy-efficient and resource conserving foodservice equipment. Enodis branded equipment, meeting a variety of energy standards, received the EnerLogic seal, thus recognized as the company’s best in energy savings and resource conservation.



