Client: The Manitowoc Company

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  • Print

    • Manitowoc Expression
    • Enerlogic Ad
    • Manitowoc Garland Teaser
    • Manitowoc CW Characters
    • Manitowoc Fast Right
    • Manitowoc Biscuit
    • Manitowoc Sandwich
    • Manitowoc Steak

  • Branding

    • Enerlogic Logo

The Idea Brought To Life:


Microwave technology cooks things fast, but its rep for creating awesome food isn’t so awesome. To tout the exceptional flavor and quality benefits of the Merrychef’s unique accelerated cooking technology, we contrasted gorgeous real food and the typical microwave alternatives: spongy bread, hockey pucks, and dried shoe leather. No contest.
Manitowoc Fast Right