Client: Truitt Bros., Inc.

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• Interactive

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The Idea Brought To Life:

That cover image might look like crazy tractor driving, but it made a perfect check mark for a series of “Tru” and False statements introducing the Truitt Bros. Tru Flavors® line of shelf-stable prepared entrees and sides. Playing up the ownability of the Truitt name, the concept positioned the products as “real food” that stays tru to its roots while helping operators answer consumer demand for natural products.

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