Client: Truitt Bros., Inc.

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The Idea Brought To Life:

TRUFLAVORS™ HEIRLOOM RECIPES
“Food that’s Tru to its roots.”

OBJECTIVE
To launch and create awareness of Truitt’s new line of upscale recipes preserved naturally by their unique shelf-stable packaging.

STRATEGY
Position the recipes as “real food,” or farm-table-fresh, preservative-free flavors that remain true to their essence.

CULTUREWAVES®
(Green Hot™)
Doing what’s good for the earth.
(Moment Momentum™)
Slowing down to savor the good things in life.

RESULTS
As of May 2007, the TruFlavors™ materials have been very successful door openers to a wide variety of national accounts, resulting in several recently scheduled phase-2 meetings. The official rollout of the line to the industry will occur at the National Restaurant Show beginning May 19.
 

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