Client: Tyson FoodService

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• Branding

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The Idea Brought To Life:

Tyson trusted Noble to understand the cultural nuances of Mexico when we were asked to create and design this authentic upscale brand of food products. We created the brand name, which translates to treasured/golden recipe. The marigold and the ceramic Talavera plaque style of the logo are both classic symbols of Mexican hospitality.

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