Client: USG

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    • USG Architects
    • USG Architects 2
    • USG Nascar
    • USG Contractor
    • USG Interior Designer

The Idea Brought To Life:

NASCAR sponsorship played a key role in USG’s marketing plans. And when you have a relationship with a sport that boasts such fiercely loyal fans, it pays to ride it for all it’s worth. This promotion was developed to drive preference for USG ceiling tiles inside Lowe’s stores.  

USG Nascar